The combination of wine and painting comes from far away. Not only for the love that many artists have shown for the fruit of the vine, painting it in their works. But also when they used their intelligence to add value to the bottles, creating unforgettable images on the labels that they represent. The first to begin a cycle and to involve a great artist for his wines was Baron Philippe de Rothschild who in 1924 asked the Frenchman Jean Carlu to design a label for his Bordeaux of that vintage. It was a graphic in full cubist style. Then, we have to wait until 1945, when to celebrate the peace and the Liberation of France, the second label was commissioned to Philippe Jullian, who created a V-shaped image to celebrate the victory. From there the baron never stopped: in 1955 the label was created by Georges Braque, master of cubism; 1958 was the turn of Salvador Dalì with a surrealist drawing with dreamlike atmospheres; 1969 Joan Mirò, 1970 Marc Chagall, 1971 Wassily Kandinsky. A tribute to Pablo Picasso in the year of his death could not be missing in 1973. In 1975 the American Andy Warhol, king of pop art, created a multicolored label by superimposing different profiles of the baron. In 1998 the aesthetics of Philippe de Rothschild’s Bordeaux bottles were curated by Keith Haring, in 1990 by Francis Bacon, in 1995 by Antoni Tàpies, in 2009 by Anish Kapoor, in 2010 by Jeff Koons. The surprises do not end there: in 2004 the Pauillac company, which rewarded all these artists with various chests of Château Mouton Rothschild, asked Prince Charles of England; then in 2006 to the painter Lucian Freud, grandson of the most famous psychoanalyst Sigmund.
Running in the vineyards
Where do you run among the vineyards in Italy? In Piedmont in Santo Stefano in Belbo (Cn) there is the Moscato Trail, among the vineyards of the Langhe, a Unesco heritage site. The Chianti Classico Ecomarathon starts from the spectacular Castello di Brolio and...
